Professional Service Director,BQool Inc.
A million-dollar revenue Amazon eCommerce Marketer, Ashlie has assisted many companies in cross-border online sales, including North America, Japan, Europe, Australia marketplaces. She applied intergrated marketing strategies that help local manufactures in Taiwan to build private label consumer brands that sales internationally. Through the branding transformation, the manufactures were able to increase their B2C sales price and establish a high profit margin online business via Amazon e-commerce platform outside of Taiwan.
【演講題目 Speech Topic】
亞馬遜跨境電商5PM – 實務案例分享
Amazon Cross-border eCommerce Case Study with Project Management
【演講大綱 Speech Outline】
疫情衝擊下，許多企業都力拼轉型，然而公司內部資源不足，許多公司都選擇投入極少人力在跨境電商的發展上，往往導致一個毫無經驗的人要弄懂平台規則、金流稅務、物流出貨、運營技巧等複雜問題，又因語言隔閡，使得數位轉型遙遙無期，最終被企業高層放棄，但其實並不是那個人做錯，而是企業沒有用正確的心態看待跨境電商數位轉型。本次內容將打破既有框架，帶您重新認識要發展亞馬遜跨境電商所需投入的人力、物力、資源、時間，透過「5PM」(Product Manager、Project Manager、Product Marketing Manage、Sales Product Manager、Program Manager)的工作概念審視經營亞馬遜跨境電商應有的過程，並探討一般企業轉型跨境電商的經營方針。
Under the impact of the epidemic, many companies are struggling to transform their physical selling channels into Digital selling channels. However, the internal resources of the company are insufficient. Many companies choose to invest very little manpower in the development of cross-border e-commerce. With incorrect expectation and mentality, this often leads to the failure of the e-commerce department. In this topic, we will break the existing e-commerce framework in your mind, and help you to understand the realty of cross-border e-commerce in terms of manpower, resource, timeline required to develop a cross-border e-commerce business. Moreover, how does Amazon cross-border e-commerce platform become a new transformation opportunity for small business.